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From Market Entry to Expansion: How We Delivered 3,000+ Active Drivers Across Seven Cities in Nigeria

COMPANY SIZE

501-2000 People

INDUSTRY

Transportation

SERVICE OFFERED

Talent Recruitment

Company Overview

Our client, a global mobility company simplifying how people move from place to place, was ready to expand their operations across Nigeria. With a solid footprint in Lagos, they wanted deeper market penetration in key metropolitan cities including Port Harcourt, Ibadan, Benin, Owerri, Enugu, Kano, and Uyo. 

The goal was to scale fast, build trust locally, and onboard reliable, high-performing driver partners.

The Challenges

While Lagos operations were already underway, launching in new cities came with its own unique set of hurdles. Each city had different behavioural patterns, challenges, and dynamics. However, the company needed:

  • A rapid, city-by-city activation campaign
  • A high volume of verified and trained driver partners
  • A trusted growth partner to manage field execution end-to-end

They needed drivers who are ready, willing, and reliable to deliver consistent service from day one.

Our Solution

We approached the challenge as more than just recruitment. We built a full-scale expansion engine tailored to the company’s growth goals, handling everything from market penetration to post-onboarding performance support.

 

Here’s how we did it:

  • Strategic Manpower Recruitment: We quickly sourced a field team with local insight and deep experience in driver acquisition and mobility onboarding.
  • Targeted Training: Our teams received in-depth sessions on the client’s platform, brand standards, and customer experience expectations.
  • Field Deployment and Local Engagement: We deployed trained teams into each target city with tailored messaging and materials adapted for each region’s context.
  • Performance Tracking: With live dashboards and daily activity reviews, we optimised conversion at every touchpoint from first contact to completed sign-up.
  • Full Lifecycle Management: From planning to execution, we acted as an extension of the client’s operations team, maintaining quality and accountability throughout the campaign.

The Result

  • 3,000+ active and verified drivers onboarded across seven major Nigerian cities
  • City-by-city rollout completed in record time
  • High activation and retention rates in early cohorts
  • Consistent performance tracking and reporting to support ongoing operations

The Impact

  • We didn’t just help launch, we built a sustainable foundation. 
  • Our client was able to move confidently into new markets with a pipeline of engaged driver partners, community visibility, and a replicable model for future city launches.
  • We accelerated client growth beyond expectations.

This rollout proved that when strategy meets disciplined execution, scaling across multiple cities becomes achievable and predictable. The client walked away with more than driver numbers. They gained structure, visibility, and a long-term growth engine.

If you want support that goes beyond recruitment and drives real market penetration, we’d like to work with you.

Reach out and let’s plan your expansion.

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