From Zero to Growth: How We Delivered 10,000+ New Users Through High-Precision Activation for a Fintech

COMPANY SIZE

21-100 People

INDUSTRY

Fintech

SERVICE OFFERED

Talent Recruitment, HR Advisory, Learning & Development

Company Overview

Our client, a fast-growing fintech that offers financial services, including loans, savings, and investment products to individuals and small businesses, needed to move beyond awareness. Their goal was to drive significant user growth with a focus on long-term value; sign up thousands of new customers and quickly turn them into First Time Depositors.

The Challenges

As a new fintech start-up, our clients were faced with the challenge of not merely chasing impressions; they needed active, transacting users, people who don’t just download, but deposit. The 2 major problems for them are:

Acquiring high-quality users
Converting them into First Time Depositors (FTDs)

Our Solution

To tackle this challenge head-on, our Activation team implemented a data-driven and high-precision activation campaign with each decision backed by user behaviour insights and performance measurements. Our strategy centred on:

Manpower Recruitment: Within days, we found, hired, and onboarded a team with extensive experience of user acquisition and fintech sector dynamics.
Comprehensive Training: We provided the team with product knowledge, sales strategies, and tools to properly engage potential users before deploying them in the field.
Deployment & Resource Mobilisation: Strategically putting teams in high-growth areas to maximise user acquisition potential.
Performance Optimisation: Real-time tracking and optimisation of user acquisition activities to achieve high conversion rates and efficient spending.
End-to-End Project Management: We handled everything from planning to implementation. We did more than just fill gaps; we became an extension of their growth team.

The Result

10,000+ New Users Acquired
2,000+ First Time Depositors (FTDs)
20% Conversion Rate (from user sign-up to first deposit)
30% Reduction in Cost Per Acquisition
Rapid deployment across multiple markets: Teams were trained and deployed in about two weeks.
Lean, accountable, and performance-driven execution.

The Impact

Increased User Engagement: We increased the user base while also ensuring that the users are active and engaged.
Sustainable Growth Model: With the strategies used, we built a scalable growth model that can be built on for future campaigns.
By carefully optimising the teams and budget, we reduced the cost per acquisition while maintaining high conversion rates

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From Zero to Growth: How We Delivered 10,000+ New Users Through High-Precision Activation for a Fintech

Company Overview

The Challenges

Our Solution

The Result

The Impact

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