Transforming People, Building Businesses

UPCOMING TRAINING- FUNDAMENTALS OF EFFECTIVE MARKETING AND COMMUNICATION

Success in marketing requires understanding a number of fundamental concepts, theories, tools, and techniques. Whether you are new to marketing or need a refresher on the fundamentals, this course provides a clear understanding of marketing principles and best practices.
At the end of the programme, participants will:
  • Differentiate your organisation and brands from your competitors
  • Utilize research to measure results of marketing initiatives
  • Design, implement and manage an effective marketing plan
  • Use the Marketing Mix to increase business opportunities
  • Develop marketing strategies to build a competitive market advantage
Target Participants: Marketing professionals, Public Relations practitioners, Marketing managers, Sales managers, Brand managers, Business owners
Duration: Two (2) days
Cost: N90,000
Date: 28th – 29th August, 2017
Content
1. Fundamentals of Effective Marketing Communication
  • Overcoming communication barriers in the marketing process
  • Enhanced active listening and questioning skills
  • Individual and group marketing presentation best practices
  • Body language: Actions speak louder than words
  • Marketing to the four customer buying styles
2. Marketing Plan Fundamentals and Best Practices for Driving Growth
  • Understand the relationship between marketing and sales
  • Developing an integrated marketing plan
  • Marketing budget considerations
  • Building and managing your brand
  • Marketing with benefits/emotion versus features/logic
  • Utilizing the Price/Value marketing formula
3. Marketing Methods, Models, and Theories
  • Common marketing mistakes and how to avoid them
  • The 7 Ps of the marketing mix
  • Product Life Cycle stages
  • Using SWOT analysis to identify market expansion opportunities
  • Market segmentation, targeting, and positioning strategies
  • Steps for planning an effective marketing campaign
4. The Impact of Social Media Marketing
  • Benefits of social medial marketing
  • Social media marketing dos and don’ts
  • Developing a social media marketing campaign
  • Leveraging Blogs, Twitter, Facebook, YouTube, and LinkedIn marketing
  • Social media monitoring tools and reputation management
  • Measuring social media marketing effectiveness and ROI
5. Listening to the Voice of the Customer
  • Who are your customers?
  • The benefits of measuring customer satisfaction
  • Marketing with customer “touchpoints”
  • Developing a Customer Service Satisfaction survey
  • Establishing marketing goals to improve customer satisfaction
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